Kali Uchis Perfume Launch
Student Work - Spring 2026
Duration: 12 weeks
Overview
For this project, I chose my own idea and I decided to design a perfume based around the musical artist Kali Uchis. From product design to a landing page.
Design Process
For this project I began with research. I researched similar veins of my idea such as looking at Sabrina Carpenter's fragrances, Billie Ellish, and Ariana Grande. What I found, was that their perfume's fit in with the artists' brand both visually and scent wise. I wanted to capture that with this idea. I created a moodboard, and decided to base this perfume off of a single album instead of trying to capture all of her albums into one. They do not fit into a single aesthetic, and it would be much easier to capture an idea using a single album.
I designed the perfume by sketching, then using procreate. I prompted AI to create a 3D model of my design and moved forward with creating a website landing page for this launch. I used Figma to design the Lofi Wireframes, and used Photoshop for my images used. When choosing my fonts and colors, I decided to go with pinks considering the aesthetic of the album with chrome accents and the fonts were a Serif and Sans Serif font respectively. I still used a mix of handlettered type as well with the title of the perfume.
When finalizing the website page, I decided to combine the sales page with the landing page for ease of use, and made sure my website fit guides that would gradually guide the eye.
